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Behind the Lens Contest by mnml.la

Official Rules

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE ODDS OF WINNING.
VOID WHERE PROHIBITED

  1. Contest Period: Behind the Lens Contest by mnml.la 2025 (“Contest”) begins at 12:01 A.M. Pacific Time (“PT”) on May 27, 2025 and ends at 3:00 P.M. Pacific Time (“PT”) on June 2, 2025 (the “Contest Period”). The time shall be determined by Sponsor’s timekeeping systems, and Sponsor may also rely on the time processing functions of third parties. Sponsor shall have the sole discretion in determining the timeliness of any action or inaction related to this Contest.

  2. Eligibility: Participation in this Contest constitutes entrant’s full and unconditional acceptance of these Official Rules. The Contest is open to legal residents of the 50 United States, who are 18 years of age or older as of date of entry. Employees of mnml Brands LLC (“Sponsor”) and its parent companies, subsidiaries, affiliates, advertising agencies, public relations agencies, prize suppliers, including any vendors providing services in connection with this Contest, Lyrical Lemonade (collectively, the “Contest Entities”), and employees, agents, directors, officers (including immediate family members or those living in the same household) of Sponsor or any Contest Entities are not eligible to participate. The Contest is subject to all applicable federal, state, and local laws. By entering or participating, each entrant agrees to be bound by these Official Rules and Sponsor’s Privacy Policy as set forth in these Official Rules. If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.

  3. How to Enter: During the Contest Period, you may enter for free by clicking on the Sponsor’s website: http://mnml.la/behindthelens and following the entry instructions on that page, including: 

    1. LOG INTO IG - log into your personal Instagram account on your mobile or computer device (internet required). If you do not have an Instagram account, you can create one for free online www.instagram.com, or by downloading the “Instagram” app from your mobile device;

    2. POST A VIDEO (60-90 sec) showing your best work - either a single project or a highlight reel on your Instagram page. Must be your original work and not posted or published on any other platform before;

    3. INCLUDE A BRIEF STATEMENT in the comments about your visual style and why this opportunity matters to you;

    4. USE HASHTAG #BehindTheLensContest; 

    5. TAG @mnml.la and @thesummersmash; and

    6. ADD BIO at [link in bio].

Upon completing the step(s) listed above (the “Entry”), you will automatically receive one (1) Entry into the Contest. Limit one Entry per person, per social media account.  Any attempts by an entrant to submit more than one entry will result in disqualification. Sponsor is not responsible for lost, late, misdirected entries or entries not received regardless of cause. In the event of a dispute over who submitted an Entry, the Entry will be deemed to have been directly submitted by the authorized account holder of the social media account listed in the bio you provide to enter. The authorized account holder is deemed to be the natural person who is assigned to the account by the relevant entity responsible for assigning those accounts. Entrants must comply with all Policies and Terms and Conditions for use of the Instagram Platform. 


Requirements for Video:

Your entry must meet all of the Required Representations and Warranties set forth below to the fullest extent applicable for that entry. Failure to complete any step outlined in, or to follow any of, the Official Rules may result in your disqualification.

REQUIRED REPRESENTATIONS AND WARRANTIES: By participating in this Contest, you represent and warrant that your entry (including, without limitation, the any photo, video or other content associated with your entry – hereafter, collectively “Entry”) complies with the following criteria as applicable (collectively, the “Required Representations and Warranties”):

  1. Your Entry must be your own original work or you must have all the rights necessary to post or re-post the content. Each Entry must not contain any material that would violate or infringe upon the rights of any person or entity, including without limitation copyrights, trademarks or rights of privacy or publicity, or that is defamatory, threatening, indecent, obscene or offensive, or that is unlawful, in violation of or contrary to any applicable laws or regulations, or which requires a license from any third party. If you do not have such permission – do not include any third party content including any music, videos, images, photographs or trademark or copyrights in your video.

  2. You must have the express written consent of any identifiable persons appearing or referenced in your Entry to their Persona (as defined below) being used in the ways set out in these Official Rules, including Sponsor’s right to use your Entry for any future commercial purpose without restrictions. Upon request, you will obtain written consent of any such persons for Sponsor in the form identified by Sponsor. If any person appearing in any Entry is under the age of majority in their jurisdiction of residence, the written consent and signature of a parent or legal guardian is required. If you do not have such permission – do not include any third parties (voice, face, name or similar indicas of identity) in your video.

  3. Except for the marks of the Sponsor (addressed below), the Entry must not contain or reference any names, products or services of any company or entity or any third-party trademarks, logos, trade dress or promotion of any brand, product, or service. Sponsor grants you the limited permission to display each of their marks and products in your Entry solely for purposes of entering this Contest and subject to these Official Rules.

  4. Each Entry must be appropriate for public viewing. Without limiting the foregoing, each Entry must not be lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, violate any laws or otherwise contain content which Sponsor in its sole discretion decides is inappropriate or objectionable. Your Entry must also not disparage or cast a negative light on any person, entity, or brand, product, or service.

  5. Each Entry must be suitable for general audience viewing and advertising purposes and comply with the FTC’s advertising rules and regulations.

Sponsor reserves the right in its sole discretion to not consider any Entry for the Contest if it believes the entry violates or potentially violates any of the foregoing requirements or otherwise fails to comply with any provision of these Official Rules. You agree to reimburse Sponsor and Contest Entities in full in respect of any losses, damages, and expenses, including reasonable legal fees (including, where permitted, reasonable attorneys’ fees) that they may sustain from the breach of a representation or warranty made by you or the use of any rights granted by you to Sponsor hereunder. 

By entering, you grant to Sponsor a perpetual, irrevocable, non-exclusive, worldwide, royalty-free, sub-licensable, freely assignable license to reproduce your Entry to otherwise (in whole or in part) use, exploit, copy, modify, adapt, edit, publish and display the entry (including any photo, video or other content associated with your entry) in any form, manner, venue, media or technology now known or later developed for any and all purposes, including, without limitation, for purposes of trade, advertising, and promotion as Sponsor and its licensees or assignees determine, without further compensation, notification, or permission. Further, by entering, you hereby waive any moral rights you may have in your Entry in favor of the Sponsor.

By submitting your Entry you also grant to Sponsor the worldwide, perpetual, irrevocable, fully sub-licensable, and freely transferable right, but not the obligation, to use any and all names, identities, titles, likenesses, distinctive appearances, physical likenesses, images, portraits, pictures, photographs (whether still or moving), screen personas, voices, vocal styles, statements, gestures, mannerisms, personalities, performance characteristics, biographical data, signatures, and any other indicia or imitations of identity or likeness listed, provided, referenced, or otherwise contained in the Entry (all attributes, collectively, per person, a “Persona”) for purposes of advertising and trade, in any format, medium, or technology now known or later developed without further notice, approval, or compensation, unless prohibited by law.

  1. Winner Selection/Odds of Winning: The winner of this Contest will be selected by the following criteria conducted by the objective judges chosen by the Sponsor or its designee, on or about June 4, 2025 from on eligible entries submitted. Odds of winning a prize is dependent upon the amount of points received based on each of the following criteria.  Any tie will be broken by the consideration of which scored the highest with respect to the unique or novel perspective reproduced in the video.  

UNIQUE PERSPECTIVE: A distinct visual point of view that stands out

STORYTELLING ABILITY: Clear narrative flow that captures authentic moments

TECHNICAL SKILL: Quality execution in filming, lighting, and editing

CREATIVE VISION: An original approach that reflects your artistic voice

PERSONAL MOTIVATION: Your connection to the opportunity and why it matters to you

  1. Winner Notification: Potential winner will be notified by email or direct message to the account provided in their entry bio within 5-8 days of the winner selection. Potential winner must respond to the notification message and provide all requested information within 5 days of the first contact or attempted contact from Sponsor or the potential prize may be forfeited. To claim any prize, Sponsor will require winner to respond to the notification message, complete, sign, and return an Affidavit of Eligibility/Liability Release/Publicity Release forms and other applicable documents, which may require a social security number and may need to be notarized, before claiming and prize. All required documents must be completed and returned to Sponsor within two (2) days of the date and time listed on the documents. At Sponsor’s discretion, winner(s) may be required to produce some other form of proper identification to confirm identity and claim any prize. Sponsor reserves the right to substitute any prize with prize of equal or greater value. If a potential winner cannot be contacted, fails to timely claim the prize, is disqualified, fails to timely execute and return any required forms, or if the prize notification is returned as undeliverable, Sponsor may select an alternate winner via random drawing from among the remaining eligible entries. If by reason of printing or other error, more prizes are claimed than the number of prizes set forth in these Official Rules, a random drawing will be held to award the advertised number of prizes. No more than the advertised number of prizes be awarded.

  2. Prize(s) and Approximate Retail Values (“ARVs”): There will be one (1) winner chosen in accordance with these Rules (“Winner”) who will receive one (1) prize package consisting of the following items for the Winner:

  • Airfare: The Winner will receive one (1) round trip coach ticket to Bridgeview, Illinois (flying into either Chicago O'Hare International Airport (ORD) or Chicago Midway International Airport (MDW) and based on availability) from the US airport nearest to Winner’s place of residence and up to a maximum of $800 including all taxes and fees and booked by Sponsor and its agencies. Winner must travel in a period between June 19-20, 2025 and June 23-24, 2025 (“Travel Period”). Sponsor will work with Winner to find travel times and dates and the nearest airports that accommodate the Winner and these conditions. Winner is responsible for fees for any excess baggage, upgrades, food or beverages, or other fees related to or while on board the flights. (Total ARV $1000).

  • Hotel: Winner will receive three days and three (3) nights’ accommodations in a double occupancy room for the Winner at a hotel arranged by Sponsor in or near Bridgeview, Illinois (“Hotel”) (ARV $1000).  Winner may in their option choose to stay for additional nights at their own costs and expense.  

  • Transportation: There is NO transportation to or from the airport or to or from the hotel or to or from the music festival or no other transportation provided in the prize

  • mnml Merchandise:  Winner will receive US$500 e-gift card to use toward merchandise currently available on www.mnml.la, as selected by Winner.  

  • Tickets to Summer Smash: Winner will receive 1 3day pass General Admission ticket to Summer Smash Festival 2025 with a creator pass for backstage entry and artist access (for 1 artist TBD) during 1 day of the event.  (ARV$375)

  • All redeemable gift cards are subject to additional terms and conditions, have no cash value, and may have certain exclusions or expiration dates.  See gift card terms and conditions for all details and any restrictions.  

  • Potential for Artist Experience at Summer Smash Festival. Sponsor will work with the Winner for a potential opportunity to meet and document a selected artist (to be named) who is performing Summer Smash experience for a personal meet and/or experience and/or recording/filming session during the music festival, and for the recording to be posted on mnml.la and summer smash social media channels with credit to Winner.  (ARV$0). This part of the Prize is a potential only and is subject to availability and rights clearance.  This portion may not be awarded as described herein or at all to the Winner.  

  • All food, beverages, add-ons, hotel services, activities and other transportation are excluded from the Prize. See Travel Prize details and conditions below.   

  • The total approximate retail value of the total prize awarded under this Contest is: USD $2,875 All prizes are “AS IS” without any warranty of any kind, express or implied.  

No substitution, redemption for cash, return, refund, exchange or transfer of prizes will be made or is permitted except in Sponsor’s sole discretion. The ecommerce gift card part of the Prize will be emailed by Sponsor to the Winner. The risk of loss and title for the prize passes to Winner at the delivery point to the Winner.    

Travel Prize Conditions:

  1. Prize is valid for redemption during the Travel Period only and will be dependent on accommodation and flight availability. Travel restrictions and blackout dates may apply including school holidays and public holiday periods.  

  2. Winner must depart from and return to the same departure point and travel together.  Travel arrangements to and from the Winner’s home and the airport of departure are included and form part of the Prize, however all other transportation costs are the responsibility of the Winner. All elements of the Prize must be redeemed at the same time, and no changes will be permitted after confirmation of any redemption.  

  3. Flights are subject to the fare rules and General Conditions of Carriage of the relevant carrier. Air tickets are available on the regular scheduled services of each airline and are subject to seasonal embargoes and availability at the time of booking. The Sponsor is not responsible for any cancellation, delay or rescheduling of flights for any reason including but not limited to COVID or other health or personal reasons, and any costs incurred as a result (including, without limitation, accommodation costs) will be the sole responsibility of the Winner. The Winner is responsible for the payment of any applicable airline excess baggage fees or other fees, taxes and surcharges. The Winner will not be entitled to accrue frequent flyer points on the travel or accommodation. Travel insurance is highly recommended to protect against the additional costs incurred in the event of unforeseen circumstances.

  4. The ARV for travel prizes may vary depending upon points of departure and destination and fare fluctuations. Sponsor reserves the right to structure travel routes and select the Hotel in its sole discretion. The ARV for travel prizes is an estimate made before the Contest begins. The Winner will not receive cash or any other form of compensation if actual travel costs are less than the estimate made in these Official Rules.    

  5. In the event that the Winner is unable to travel during the stipulated period then they forfeit the entire prize with no further compensation or further liability of the Sponsor.  

  6. Any additions, upgrades or extension to the duration of the Prize is at the Winner’s sole expense and subject to availability at the time of booking.  Once flights and accommodation are booked, dates may not be amended.

  7. In the event the Winner’s residence is close enough to the destination such that air transportation is deemed by Sponsor in its sole discretion to be unnecessary, the applicable prize will not include air transportation from Winner’s residence and no other substitution or compensation will be provided in lieu thereof. 

  8. Unless otherwise specified all other expenses are the responsibility of the Winner including but not limited to meals, spending money, transport to and from departure and arrival points, drinks, incidentals, mini-bar, laundry, room service, telephone calls, activities, gratuities, services charges, travel insurance, passports, activities or excursions and all other ancillary costs.  A credit card imprint or cash deposit may be required from the Winner at time of accommodation check-in to cover incidental charges. 

  1. Publicity & Marketing: Submission of an entry in the Contest constitutes permission, but not the obligation, to the Sponsor to use entrants’ name, identity, likeness, image, picture (whether still or moving), screen persona, statements, biographical data, and any other indicia or imitation of identity for purposes of advertising and trade, in any medium, without further notice, approval, or compensation, unless prohibited by law. Submission of contact information (whether or not required), including, mailing address, phone number, email address, etc. during entry constitutes permission for Sponsor to use entrant’s personal information for purposes of administration of the Contest and for other purposes permitted by Sponsor’s Privacy Policy located HERE, including contacting you regarding new promotional and special offers, sales, and new features available through our websites. You may opt-out of receiving such communications as set forth in Sponsor’s Privacy Policy or as provided within the marketing materials (e.g., “Unsubscribe” link). You understand that you are providing your information to Sponsor. 

  2. General Terms: The Contest is subject to all applicable federal, state, and local laws and void where prohibited. Decisions of Sponsor on all matters are final and binding. Sponsor reserves the right to cancel or modify this Contest and to disqualify any entrant for any reason, in its sole discretion, including (but not limited to) if, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest. If such cancelation occurs, Sponsor reserves the right to select the winners from among the eligible entries received. Contest Entities do not warrant that access to the Contest will be uninterrupted. The Contest Entities are not responsible for, including but not limited to, technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the Entries in the Contest or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Contest. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Contest; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST, INCLUDING BUT NOT LIMITED TO ANY FRAUDULENT CLAIMS, MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.

  3. Releases: By entering this Contest, you agree to release, discharge and hold the Contest Entities from any claims, losses, and damages arising out of, or relating to, your participation in this Contest or any Contest-related activities (including, without limitation, use and purchase of products, etc.) and the acceptance and use, misuse, or possession of any prize awarded hereunder (including, without limitation, any non-compliance by you with these Official Rules; acceptance, possession, misuse or use of any prize; any malfunction, error or other problem arising in connection with the collection, processing, or retention of entry information; or any typographical or other error in the printing, offering or announcement of any winner). The foregoing includes, without limitation, any claim for personal injury, property loss or damage, or death arising in any way in connection with the Contest or use of the Prize. 

  4. Disputes: Except where prohibited, each entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of California. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of State of California, without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than State of California.

  5. Winner List:  You may obtain the results and the Winner’s name as posted on Sponsor’s website within 45 days of the end of the Contest Period.

  6. Third Party Platforms: The Contest is in no way sponsored, endorsed, administered by or associated with Facebook or Instagram (collectively, the “Social Network”).  By participating, you (and your parent/guardian if you are under the age of majority in your jurisdiction of residence) release the Social Network and its respective parent companies, subsidiaries, affiliates, partners, employees, directors, agents, advertising agencies, from and against any and all injury, loss or damage caused or claimed to be caused by your participation in the Contest and/or the acceptance, awarding, receipt, use and/or misuse of the prize. 

  7. Sponsor.  The Sponsor of the Contest is mnml Brands LLC, having an address of 112 West 9th Street, Los Angeles, California, 90015. mnml is a trademarks or registered trademark of Sponsor in the USA and other countries. Other names may be trademarks of  their respective owners.  Any questions regarding this Contest should be directed to Sponsor at: legal@aka-brands.com.