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We believe in keeping things simple: progressive silhouettes and wardrobe staples sold at a fair price.

Progressive Designs

Our team of industry veterans is constantly designing new silhouettes and experimenting with fabrics in our downtown Los Angeles studio to stay on the forefront of fashion. Style is always evolving, so are we.

Fair Prices

Traditional retailers mark up their products 5-8x. Our business model lets us sell the same quality directly to you for a fraction of the price.

mnml vs. traditional retail

MNML Denim

Retails at $64

Traditional Denim

Retails at $400

How we do it

We sell online only, and use no retailers. This way we can avoid the huge markups associated with traditional retail.

We used years of industry experience to find the right factories that can create high-quality garments that meet our standards.

We produce a limited quantity to avoid markdowns or overstocking, so we can make our prices fair from the beginning.

“The premiere destination of high quality, yet affordable streetwear.”
“The best and most affordable distressed denim in the market.”
Richie Le

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